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We Didn’t Expect This to Be Our #1 Value (you may be surprised)

Oct 15, 2025
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Dear Beloved Friend,

We recently sat down with our team to explore the core values of our business...the principles that guide everything we create, share, and embody. It didn’t take long for us to realize that one value stood out as a top priority for everyone on the team: FUN!

It may sound simple, but the more we talked about it, the more we realized how foundational it truly is. Fun is the spark behind motivation. It’s what keeps collaboration flowing, ideas alive, and passion sustainable. Fun reminds us why we started this work in the first place, to bring more light, laughter, and connection into the world.

We absolutely love what we do and are endlessly grateful that we get to have fun doing it. But it also got us thinking… when was the last time you checked in with yourself to see if you’re having fun?

We invite you to add a fun block to your week, something that brings you joy for no reason other than that it feels good, and share it with us inside our free community. We’d love to celebrate with you. 🎉

And while we’re on the subject of bringing more joy into work… we’re working on an exciting new project designed to revolutionize the workplace with more love and kindness.

If you’re an HR/People & Culture professional (or know someone who is) we’d love your input. You can help us by answering this quick survey here.

With love (and fun!),
Matt & Joy

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